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WSJ/Marketwatch: Why Jay-Z has 5 Careers, and You Don’t
Few have the resources to be Renaissance men today, experts say
Jonnelle Marte
“…Jay-Z, whose real name is Shawn Carter, made the move into sports agency well after he established himself as an artist, not at the same time while he was trying to build up his brand, says Matt Eventoff, a communication strategist based in Princeton, N.J. That gave him the means, the resources and the platform to build a reputation in another market, he says. “We all have things we are passionate about,” says Eventoff. “His example sends yet another message that it is possible to take those interests out on a grander scale — once you have established yourself in your niche.”
Please find original article here. WSJ/MarketWatch