Dallas Morning News: Reality of Storms and Egypt Unrest Trumps Super Bowl

By TOM MAURSTAD

…“The confluence of events over the last week is amazing, unprecedented,” said Matt Eventoff, a communication and messaging strategist with Princeton Public Speaking. “With the situation in Egypt, you’ve got an unfolding drama that could change the world. And with the storm, you’ve got something that has broken up the daily routines of millions of people.

“And the fact is, there is almost no way to get a message through to someone when his or her daily routine has been disrupted. If I’m trying to figure out how to get to work or when the lights are going to come back on, I’m not interested in stories about what the hot T-shirt is at this year’s Super Bowl.”

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