When was the last time you sent an email, or a text, rather than making a phone call.  Chances are, it was within the last 24 hours. It is often easier, takes less time and takes less energy.  It is also less effective.  Our voices matter, and make an impact on how our message is received.  It can impact who gets hired, and who doesn’t.  But don’t take my word for it.


I have a dream

The next legend in a series on public speaking experts is one of the greatest orators ever, Dr. Martin Luther King, Jr. He is a legendary orator.   We are lucky enough to have video clips of Dr. King to view, study and learn from.

Dr. King inspired, and continues to inspire people with the power of his speech and the power of his actions. His speeches should be staples on playlists and iPods as his speeches are inspirational even on dark days. 


Public speaking for entrepreneurs?  Absolutely!  The reality is that a presentation, a pitch or “casual” conversations about your company all qualify as examples of public speaking.  When I ask entrepreneurs about public speaking, I often hear “I don’t have to give speeches.”

There are 3 universal ideas every entrepreneur should remember while pitching their startup:

1) You are Presenting for Your Audience, not Yourself

It doesn’t matter if you’re presenting before a group of angel investors or on the floor of a private equity investor’s boardroom — your presentation is not about you,


Public speaking expert is a title that carries tremendous weight.  Demosthenes, public speaking expert of the 4th century BC, is one of the legendary Greek orators. Some of his most famous (and my favorite) addresses of his relate to his opposition to King Phillip II of Macedon. Although he passed away in 322 BC, Demosthenes is relevant to 21st century orators because of his dedication to practice and preparation.

Demosthenes’ dream was to be a great orator,

It always seems impossible until its done

* First appeared in The Atlantic Post

“When a man has done what he considers to be his duty to his people and his country, he can rest in peace. I believe I have made that effort and that is, therefore, why I will sleep for the eternity.”
– Nelson Mandela, 1994

Nelson Mandela’s life, legacy and contributions to humanity will be studied for generations to come.


What lengths would you go to in order to become a master orator, or to take  your public speaking to the next level?

Stand barefoot on blacktop while reciting your speech to test your patience and create proper cadence?

Practice on a tightrope to master balance and control over motion?

Of course not – and you shouldn’t!

I wrote about Demosthenes and the lengths he is rumored to have gone to in order to become one of the legendary Orators of the Greek Empire,

Calm your fears

1. Prepare: The more you prepare and the better handle you have on the material you are presenting, the better it will go.

2. Practice: Once you have prepared, you MUST practice, early and often. Rumor has it that Churchill practiced for one hour per one minute of speech content he was delivering. 5 minute presentation = 5 hours practice. How long are you practicing?

3. Check out the Room: Familiarity breeds comfort.

William Bourke Cockran

Today is a special day in the world of public speaking and communication. Today is the 89th anniversary of the death of William Bourke Cockran, who in my estimation may be one of the greatest speakers of all time.  Who is William Bourke Cockran, and how can I make such a bold statement, having never witnessed him speak, as he passed away well before speeches were recorded on video?

I have been fascinated by the ability of an individual to influence through spoken word since I was a young boy.  

ABC News

Fry-day, Fry-day: Is pop music frying our vocal cords?

By Jennifer Bowen

“…”It’s no different than at any other point in pop history in that, when folks who are held as role models by others and are looked up to by others – perform in a certain way, speak in a certain way – it’s often copied. It’s not uncommon,” said Matt Eventoff, who helps clients hone their public speaking skills through his business,

Associated Press

TOASTS: For an office party, “another way to stand out, which takes a lot of practice and preparation, is to offer a very brief, humble toast, thanking your co-workers, colleagues, and the executive team for being great co-workers, colleagues, team, etc.,” said Matt Eventoff, [who] trains executives for public appearances… Read More


There’s nothing more insulting than feeling you’re being ignored in a conversation, says Matt Eventoff, owner of Princeton Public Speaking. “Asking someone a question and truly listening to the response, rather than beginning to formulate a response while the other person is speaking, is so important…” Read More


Constantly checking your smart phone conveys a real sense of arrogance, says Princeton, New Jersey-based  communication coach Matt Eventoff. Put the BlackBerry down,” says Eventoff, “especially if you’re in a meeting.” Turn it off, put it away, leave it in your office… Read More

Inside Higher Ed

For many students, the approaching winter season means focusing on final exams, maybe graduation, and then a well-earned winter break. For those pursuing an advanced degree, the semester break won’t come. Preparing for a dissertation or thesis occurs 365 days a year, many of those days seeming to approach the 24-hour mark… Read More

Tech Republic

10 things you can do to move up the IT career ladder
By Matt Eventoff

Takeaway: IT pros who aspire to a higher position need to lay the groundwork by developing the right relationships, refining their communications skills, and expanding their breadth of knowledge.

Even in difficult economic times, the opportunity for advancement exists. Whether you’re a front-line associate aiming for the next level or a senior vice president looking toward the CIO role,

Design is how it works, Steve Jobs

The speed at which information travels has rendered most news dated within hours; days if a story really has “legs.”  To last through multiple news cycles is very rare.  The passing of Steve Jobs has done just that, and for good reason.  Over the past decade, very few (if any) executives  have had the impact on the way we communicate the way that Steve Jobs has.

What made Steve Jobs an effective communicator was not innovation or new technology.  

New York Post

“… And do some prep work on the speakers you’d like to hear and meet, says communications trainer Matt Eventoff, adding that you can research most speakers using a smartphone while waiting at the airport…” Read More

Talent Management

By Natalie Morera

“…Consider public speaking as a forum of conversations, said Matt Eventoff, partner with Princeton Public Speaking. “You’re conversing whether people are responding to you verbally or not,” he said. “Individuals in an audience give you a reaction.”

Whether the audience members nod, shake their heads in agreement or disagreement — or even text – it’s all a part of the conversation.

The entire article can be found here

Dallas Morning News


…“The confluence of events over the last week is amazing, unprecedented,” said Matt Eventoff, a communication and messaging strategist with Princeton Public Speaking. “With the situation in Egypt, you’ve got an unfolding drama that could change the world. And with the storm, you’ve got something that has broken up the daily routines of millions of people.

“And the fact is, there is almost no way to get a message through to someone when his or her daily routine has been disrupted.

US News and World Report

Your Professor, Your Computer, and You

Studies suggest that blending online and in-class instruction is the most effective way to learn.

By Brian Burnsed

…Beyond that, career experts note that while students might be able to learn well online, they’ll miss out on developing interpersonal skills that are critical to meshing in any professional setting. “In a work environment, face-to-face interaction and communication is crucial to success, and therefore the more experience interacting in professional situations face to face,

The Guardian

Oprah Winfrey: will the US still worship the high priestess of the talkshow?

After 24 years, Oprah is planning to quit the sofa to set up her own TV network but the adulation is likely to follow her

Paul Harris, Sunday 26 December 2010 11.08 GMT

…those of her top staff. "If she endorses a product millions of people buy it," said Matt Eventoff,

Digital Journal

Aftermath of Gulf of Mexico oil spill continues

Posted Dec 19, 2010 by Jane Fazackarley

On Wednesday it was announced that the US Department of Justice(DOJ) will sue BP "without limitation." Eight other companies were also included in the lawsuit. Television reports said that the action had been expected.

Matt Eventoff is a communication and messaging strategist from Princeton Public Speaking and has written extensively about BP in the past.

NJ Biz Magazine

Media & Communications Specialist Matt Eventoff named to
2010 Forty Under Forty Awards List by NJBIZ Magazine

Honoree is Founder / CEO of Princeton Public Speaking

NEWARK, N.J. – Communications and Media Specialist & Public Speaking Coach Matt Eventoff, Founder and CEO of Princeton Public Speaking, has been honored with the 2010 Forty Under 40 Award from NJBIZ magazine.  Eventoff was honored with 39 other individuals at a September 20th ceremony at The Palace at Somerset Park,

BBC Radio

Matt Eventoff featured on BBC Radio in response to Phil Davison’s Nomination Speech.

Click here to listen to BBC Radio Clip.

Business Week

Click To Read Original Article on BusinessWeek

Aug. 11 (Bloomberg) — APCO Worldwide, the public relations firm that advised Hewlett-Packard Co.’s board after accusations of harassment against its chief executive officer, has handled crises from Merck & Co.’s Vioxx scandal to WorldCom Inc.’s fraud and now is helping Wall Street earn back America’s trust.
HP’s board decided to disclose the allegations against CEO Mark Hurd partly based on advice from APCO, a person with knowledge of the matter said,

Business Week

Read the Original Article

By Joe Carroll and Jessica Resnick-Ault

June 18 (Bloomberg) — BP Plc Chief Executive Officer Tony Hayward’s failure to set safety standards to prevent the Gulf of Mexico oil spill may cost the company control over U.S. oil fields, refineries and pipelines that account for more than one- third of its sales, lawmakers and analysts said.

Less than 24 hours after Hayward met President Barack Obama’s demand to set aside $20 billion to clean up and compensate victims of the worst oil spill in U.S.

The Washington Post

Matt Eventoff, an expert on crisis management and communications, recommends documenting everything… Executives might have second thoughts about suing a customer who keeps meticulous records and isn't afraid to talk publicly about a grievance… Read More

The Baltimore Sun

Conviction seen alternately as stain on Baltimore, blip on public's radar

But not everyone in public relations sees Dixon's transgression as a permanent black eye for Baltimore. In fact, because so many politicians are being caught philandering or stealing or bribing, she becomes only the latest entry on a growing list.

"Unfortunately, the mayor is not the first, or second, or 10th mayor, nationally, to be found guilty of committing a crime,

Ask the VC

Communications Advice for Pitching Venture Capitalists


NY Daily News

Guide to hassle-free business travel

by Rosemary Black
Daily News staff writer

…Matt Eventoff, a communications trainer with Princeton Public Speaking and a frequent traveler, also thinks it’s worthwhile to explore a new city while there for business. He allows himself a little extra time, and talks with residents of that city to find out where to eat and where to find the best attractions. “There is simply no way to get a feel for a new city than to talk to locals,” he says.

Fox News

Kennedy’s ‘you knows’ become political fodder

By JENNIFER PELTZ – Dec 30, 2008

Such conversational fillers are, of course, as common as, like, speech itself. But the buzz about Kennedy’s “you knows” illustrates how problematic a few extraneous syllables can be for a public figure, especially in an era when today’s verbal foible is tomorrow’s viral video.

“It really did a huge disservice to her,” said communications training coach Matt Eventoff,


“It’s a beautiful thing, the Destruction of words. Of course the great wastage is in the verbs and adjectives, but there are hundreds of nouns that can be got rid of as well.”

George Orwell, 1984

George Orwell, public speaking expert?  There is little doubt that George Orwell is one of the greatest literary minds of the 20th Century, and that his legacy continues into the 21st Century,


“What is the object of oratory?  Its object is persuasion and conviction…”

                       – Woodrow Wilson, The Princetonian, 1877

Princeton and public speaking have a long, storied history together.  Princeton was also home to a public speaking expert and a student of the art of public speaking.  This expert also happened to be a President.

In Princeton, the fingerprints of President Woodrow Wilson are evident everywhere.

Health Magazine

Talk Like a Boss

Do you clam up in large groups? Try these remedies from Matt Eventoff, owner of Princeton Public Speaking in New Jersey…

Please find the original article here.

Fight of Flight Response

“The only thing we have to fear is… fear itself.”

– President Franklin D. Roosevelt

Sweating. Rapid heart rate. Dry mouth. Faster breathing. The “jitters.”

Most of us have experienced some, or all of these prior to speaking or presenting publicly. Whether in Princeton or Phuket, Dallas for Dubai, anxiety surrounding public speaking is nothing new.

Every presenter has a rush of adrenaline prior to presenting.


“I know they are watching me tremble and sweat!

“Can they see me shake?”

“I get so blotchy when I am nervous and I know that the audience can tell!”

I hear these questions and statements on a regular basis. Fear and anxiety before speaking publicly is nearly universal – it targets all of us, at different times and to varying degrees.

Most individuals experience some degree of anxiety and/or nervousness prior to presenting.


You’ve engaged your audience from the beginning of your presentation. They nodded as you delivered your message. Their eyes were locked as you wove through a carefully crafted medley of stories, anecdotes and analogies, all supporting your message. There’s no question; the majority of your audience agrees with what you’re saying.

Empowered, the time has come to bring your speech to a close, at which point you exclaim:

“In conclusion, I appreciate the time you spent listening about __________.